Purpose
Digital literacy is a crucial skill for medical professionals to deliver high-quality patient care, yet it remains underemphasized in medical curricula (1). Grounded in Connectivism suited to the digital education landscape, we showcase faculty-student publication practices and data analytics of eLearning Bites (eBites), a Free Open Access Medical Education (FOAMed) blog (2) (3). The purpose of this presentation is showcasing data-driven insights and the reach of a collaborative medical education blog to demonstrate the effectiveness of advancing digital medical education and student professional development.
Methods
The eBites publishing team, consisting of a faculty member, business analyst, and three students, collaborates to create and share medical education content on a free Weebly site, tracked via Google Analytics. GoDaddy and MailerLite facilitate email campaigns. Following publication, subscribers receive the latest blog edition via email. Reader data are collected, including demographics, geographic reach, and engagement metrics. Notably, readers prefer personalized emails over public comments. Detailed insights into publishing procedures, data collection methods, and key findings will be presented.
Results
eBites blog launched in June 2020, providing health professions education content globally. Student teams lead metrics tracking and publishing operations. In the academic year 2023/24, eBites expanded its scope to support faculty professional development programs at a new medical education institution, with no significant decline in visitor engagement noted during the transition. Currently, metrics reveal a global reach, with > 14,700 readers engaging in > 15,900 sessions, and > 40,900 page views from 96 countries worldwide, including 9 of the most disadvantaged economies.
Conclusion
Digital literacy - the ability to critically navigate, evaluate, and create digital content, including social media - is an essential skill for medical students, yet it remains underemphasized in medical education. We showcase global data evaluation insights and publishing practices from the faculty-student published FOAMed blog eBites. Collaboration on academic blog publishing empowers students with competencies needed for successful medical practice and prepares them for modern healthcare demands.