Presented By: Rachel Hendrix, West Virginia University

Americans are increasingly separated from agriculture, making it essential to represent the industry accurately and effectively to the public. Quality photography taken by individuals knowledgeable of agriculture is one strategy for fulfilling this mission. Yet despite possessing powerful smartphone cameras, many young agriculturists are unaware of the fundamental photography techniques required to produce powerful, representative images. This qualitative study explored the development of students' photography affect and skills through an interactive learning experience in an agricultural communications class. Participants first completed a lecture portion of the class covering essential photography techniques. Then they worked in teams to photograph and analyze scenes employing techniques covered in the lecture. Following analysis, students reflected through writing on their photography experience and on how their new skills can better represent the agricultural industry to the public.

Results show participants' affect for photography increased throughout unit. Many expressed surprise at the skill and intent necessary for quality photography, and stated they gained greater respect for photographers. Others felt studying photo composition made them more aware of the surroundings they often ignored and helped them see things in a new way. Some students felt their interest in photography had grown as a result of the unit, and several were impressed by the photographic capabilities of their smartphone cameras. A few who already enjoyed photography were excited to test new techniques, especially regarding lighting and subject arrangement. With portraiture, participants noted the importance of the relationship between photographer and subject. Most notably, participants felt they gained a better appreciation for photography as a communicational and educational tool, and for how photographs can connect viewers to and shape impressions of situations and ideas they have never personally experienced.