Youth engagement in agripreneurship is critical for the sustainability and future workforce of agriculture, particularly in Uganda where agriculture remains a primary livelihood for most rural communities. Despite this importance, youth participation in agriculture continues to decline due to negative perceptions, limited access to reliable information, and gaps in extension service delivery. Agricultural extension and communication play a central role in addressing these challenges by linking youth to knowledge, skills, and support systems that enable informed participation in agripreneurship. This study examines how extension-based communication contributes to attracting and engaging youth in agripreneurship in Kamuli District, Uganda. Using a qualitative exploratory case study design, data were collected through semi-structured interviews with 17 youth agripreneurs affiliated with [midwestern University]. The study explored extension and other sources, communication channels, barriers to information access, and how extension communication influenced youth engagement. Data were analyzed thematically and guided by an integrated Model of Communication Engagement. Findings indicate that extension services both formal and informal play a significant role in attracting youth to agripreneurship when communication is accessible, practical and relationship based. Youth valued extension officers, NGOs, and trained peers who provided hands-on training, farm visits, and follow-up support. Extension communication delivered through face-to-face interactions, mobile phones, and radio enhanced trust and understanding.  However, limited extension reach, inconsistent follow-up, high data costs, and poor connectivity constrained the effectiveness of extension communication, particularly for rural youth. The study demonstrates that extension is not only a technical service but a communication process that shapes youth perceptions, motivation, and sustained engagement in agripreneurship. Findings highlight the need for youth-centered extension models that integrate experiential learning, peer mentorship, and blended communication channels. Implications are offered for agricultural educators, extension professionals, and program developers seeking to strengthen extension systems as a strategy for attracting and retaining youth in agriculture.