Instructors who use alternative (non-lecture) teaching strategies, like TBL, often face resistance from students, colleagues, and other stakeholders because their teaching methods do not fit the stereotypical model that many consider “teaching.” This resistance and lack of familiarity can lead to questions about teaching effectiveness and, subsequently, negative feedback and compromised annual and promotion reviews. Through the Framework for Assessing Teaching Effectiveness (FATE) we have established a framework, resources, and best practices for telling your teaching story and demonstrating teaching effectiveness. Effective teaching is characterized by a focus on the learner and learning and includes establishing learning outcomes that align and guide course design; utilization of a variety of evidence-based instructional practices and assessments; and engagement in continuous improvement through reflective practice and ongoing professional development. We will present the framework and summarize suggestions for collecting and presenting evidence to successfully and accurately describe your teaching to various stakeholders to encourage valid and reliable assessments of teaching. Accurate and reliable assessments of teaching can provide actionable feedback that can be used to enhance teaching and lead to improved student success.