Name
Different approaches to understanding public preferences for landscape features: A case study in the proposed Appalachian Geopark in West Virginia
Date & Time
Wednesday, May 15, 2024, 9:00 AM - 9:30 AM
Location Name
Salon A
Description

This presentation highlights the research conducted to understand the relationship between landscape characteristics and public preferences carried out in a proposed Appalachian Geopark (pAGP) project in southern West Virginia, United States. The study utilizes a descriptive research approach, with qualitative and quantitative data. The study leverages the power of Artificial Intelligence (AI) to analyze a large amount of visual data obtained through crowd-sourced contributions as indirect method. In addition, two sets of surveys including photograph ratings and questionnaires were administered as a semi direct approach with the purpose of assessing visual elicitation and cognitive exercises. At the time that this research was conducted, the COVID pandemic made it impossible to conduct in- person interviews and surveys. The research captures a wide range of perspectives and opinions on the landscape characteristics within the proposed pAGP region.