The world and culture of work for Geospatial professionals has changed forever. Increasingly, as we work from home more effectively, we are loosing close contact with our business leadership and not surprisingly our relationships with our colleagues at work can be a struggle. Many of us and our friends in this industry desire to have more control over our careers as well as have access to solutions which enable richer and more rewarding personal relationships. Would it surprise you if I told you that cultivating a personal brand on social media, could provide both more career control and a basis for better interpersonal relationships? In this presentation my aim is to show Geospatial professionals how to think about the way they brand themselves, and how best to put that brand out into the world in a way they are comfortable with. Attendees to this presentation will leave with renewed energy and excitement about personal branding and more effective networking.