Juliana McMillan-Wilhoit is the President and COO of Flourish and Thrive Labs, a business transformation organization that delivers innovative, data-driven solutions to empower clients and drive positive change. As an accomplished geospatial leader, she has made significant contributions to the industry, earning her the Geospatial Rising Star award in 2022. With a strong background in data analytics, geospatial data, and urban planning, Juliana is well-versed in a range of GIS software, including QGIS and Esri products. Her expertise in automation, product management, and training has positioned her as a leading authority in the geospatial community. As a passionate advocate for the field, Juliana uses her infectious personality to inspire and engage others, and she enjoys working closely with individuals through her proprietary coaching and career development program, "Map Your Future." Outside of her professional life, Juliana is a new mom and proud wife, embracing the joys and challenges of balancing her career and family life.